eCommerce: The Buyer’s Experience in the Context of Buyer Personas

Someone bought a product from your online store. How does that feel? Pretty terrific, right?

It is eCommerce at its best, isn’t it?

But, then, for some of you, it is old hat. Or is it?

Where Do We Start?

Granted, compared to the Mayflower, it is very new. But, it has been around for a while. (Can you imagine that there was even a time when PayPal didn’t exist? Yes, paying by “email” used to be a foreign concept.)