Are you a believer in the theory that every action gives birth to a reaction? If so, you’ll want to be extremely careful about the domain name that you choose for your new official company website.

This is a matter that you can’t afford to be too choosy on when looking out for your best interests (and that of your business).

The wrong domain name is one that could haunt you for years to come. It could seriously impair your chances of growing your business into a profitable enterprise. On the other hand, the right domain name can help you get a healthy start and advantage over your competitors. This is the best way to quickly establish your brand in the eyes of your new public.

Perception is the Reality in the World of Internet Advertising

When it comes time to check available domain names, keep this in mind: In the world of the internet, perception can very quickly become reality.

What happens if you choose a domain name that is considered offensive or off-color for any number of reasons? It can spell the doom of your business. It doesn’t matter how much damage control you attempt to apply. The stain that clings to your reputation can quickly fester and become fatal. This is why it’s so important to choose a name that is memorable.  It should also be easy to spell and pronounce, and as inclusive and nonoffensive as possible.

The Name You Choose Needs to Accurately Reflect Your Brand

The name that you ultimately choose for your domain needs to be an accurate reflection of your brand.

This is important because this is a name that you will be stuck with for some time. You want to make the best possible first impression.  And, you want to do that with the widest number of people, all in the shortest amount of time.

To achieve this, you will need to choose a name that condenses your entire brand into the shortest space.  This is what is searched when locating you on the web.  It shouldn’t be one that embarrasses them to spell out when searching.

The Domain Name and Search Engine Optimization (SEO) Efforts

Did you know that the domain name selection can also impact your SEO efforts? Yes, that has basically been the case since the beginning of time, or should we say the beginning of the internet.

It makes sense, that the domain name is prevalent in search listings (SERPs) and as such, becomes a candidate for propelling yourself that much further ahead when the domain reflects a key keyword. Yes, that was a redundant use of the word, “key.”

So, what are we talking about here?

Let me use an example because not only is this an example of a success story (and hence a case study) but it also illustrates the point better than many domain names. I believe you will see it right away.

• The domain is dentalmarketingguy.com

Do you see it? Yes, the keyword phrase, “dental marketing guy” shows up right in the domain name. It ranks well for combinations of that phrase, whether it is the full phrase, “dental marketing guy” or “dental marketing.”

Go ahead, search for yourself and see how successful that domain selection is, in terms of keyword and keyword phrases. Or, better yet, take a look at the site (hint: he also has a Dental SEO course to help dental businesses to understand how to use SEO to garner more leads).

The Importance of the Domain Registration Service Provider

We used to be a domain registration service provider and there is a lot that goes into that service.  Many times, the consumer doesn’t realize just how much the service provider does for them.  But, that is the key thing.  It is done for you so you have fewer worries.

Checking The Actual Domain Name(s)

The final piece of the puzzle will fall into place.  This happens when you enlist the services of a professional domain name service provider. By doing so, you ensure that someone else isn’t using that name.

You don’t want to get off to the worst possible start by being hit with an intellectual copyright infringement suit before you’ve even had a chance to begin.

To avoid this nasty scenario, your service provider will help you determine immediately whether the name you wish to use for your domain is available. If so, you can snap it up and proceed to build your new official company website. The sooner you claim your domain and put up your site, the sooner you will be able to begin doing business.

Then, your next step is to write that awesome content for your new domain/site!

You know that you should do some social media marketing (SMM) tasks every day. That is what all the experts say is best, right? (For several years now, experts like Neil Patel have been expressing how important SMM is!)

In fact, you have it handled. Your social profiles are all set up and you know what you need to do to keep it going. Or, at the least, you have hired the right team that also knows how to get the job done. You know that they can handle it. So, you are confident.

Or, are you?

What is Needed? >> A Plan

Let’s back up just a tad and look at this social media marketing thing afresh. We are doing this even though we all know what it is. Sometimes it is helpful to take a fresh look to ensure we haven’t missed anything.

So, here we go…

Developing a strong social media presence is the hallmark of a successful startup business. This is the case whether the startup is online or offline or both (which is best, to have a foot in both realms).

Social networking sites like Facebook and Twitter are essential for maintaining a competitive edge. Some of the other sites, like Pinterest and Instagram, are coming up the ladder and becoming almost synonymous with their predecessors. Sites like Google Plus, though not mentioned as often, have still not given up their spot in importance when it comes to social media marketing.

So, back to those accounts… Let’s face it… Startups that do not have active social media profiles (accounts) miss out on far too many marketing opportunities. Social media marketing is where it is at, in this day and age of online or internet marketing. Do you think?

An example of making a difference with social media marketing…

Starting a hashtag testimonial on Twitter is an excellent way to gain exposure. If you create a hashtag that’s specifically for testimonial purposes, as your startup flourishes, so will the visibility of your hashtag. In turn, you gain free publicity simply by tweeting.

The same holds true for other social media platforms, but in order to be successful, you need to know where your target audience spends most of their time. For example, if their favorite hangout is Instagram, it doesn’t make sense to post on Facebook.

This is why it is so important to have a social media marketing plan. That means that we also need to have an idea of what we are doing and what is needed. Without it, we could have burn-out and that isn’t good for anyone.

Top-Down Comprehension

But even before you choose the right channel, you need to define your business goals and objectives. Spend some time defining what it is that you want to accomplish this year, or what is left of any given year. Remember, it doesn’t have to be January 1st for you to sit down and perform these exercises in an analysis. It is like a regrouping.

The key is that you allow yourself to assess where you have been, where you are, and where you are going anytime that you feel that your brand (personal or business) needs a regrouping. However, at the same time, ensure that you are not doing this assessment so often that you are not getting anything done. There is a happy balance between the two and one of the most helpful ways to stay balanced is to ensure that you are consulting with other members of your team and getting their feedback and input.

Now, back to our goals and objectives…

• How will social media help you achieve these goals?
• How can social media marketing help you to be the company that you want to be and continue on that path?
• Will your company take a no-nonsense approach or are you easygoing in your social media marketing endeavors? (Your social media presence must be consistent with your company culture.)
• What other questions will help you to define where you are going and how social media marketing can help you get there?

After creating your social media accounts and profiles, there is the overall social media plan. That is what the questions, above, help you to define. Then, under that umbrella, are the social media marketing campaigns, which may help you to focus on more granular goals or more short-terms goals or agendas for your brand.

When creating your daily social media strategy, it should be inspired by the following task list:

• Creating budgets for social media activity;
• Planning social media campaigns;
• Creating and uploading videos and other media components;
• Building brand loyalty.

Buyer Personas and Customer Service

Buyer personas are like creating images (profiles) of what your target audience looks like, based on your assessment (where you were) as well as what is going on with your brand currently (where you are). By understanding and defining those buyer personas, you are able to help direct where you will be going and using social media marketing to manage that directing.

Creating buyer personas and researching where this specific group spends most of their time is vital when measuring key performance indicators (KPI).

For example, you may ask yourself,

• “When are they (the buyers) usually online?” Or,
• “Is it before or after work?”
• “Do they post more during the week or on the weekends?”

Definitions

All of these variables play a part when developing your social media marketing calendar because they help you to define who it is that benefits from your social media marketing. The more defined you are, the less likely you are to aimlessly spend time in places where time should not be spent.

Above all else, you need to listen. Social media listening will help you define your daily tasks.

Customer service is another place where social media listening is helpful. Using social media makes customer service easy. It also makes social listening a mandatory task every day, in order to maintain that high standard of customer service. Use social media management tools to track brand mentions in real time. Analytic tools can help you isolate negative mentions, so you can address them as quickly as possible, demonstrating how much you truly care for your customers.

Managing the Content

The following list of content was pulled from the “Social Media Planner” that is available as a free download. This is a comprehensive list of the type of content for any social media marketing plan/campaign.

• Timely content you create (your blog, videos, podcasts, etc);
• Archived content that still has value to your visitors (and you);
• Other people’s content;
• Inspirational messages and quotes;
• Funny memes and images;
• Events and offers;
• Personal stories;

Rapid growth overwhelms Many startup companies. Also, what may seem exciting on day one can become a drudgery by day eight. We don’t want to get to this point because we don’t want to head toward burnout.

Keeping Burnout Out of the Mix

In order to ensure that burnout does not peep its head, start with the plan. That is where it is important to analyze, assess, define (i.e. buyer personas), and develop the SMM plan.  This planning goes from a global to a granular view.

Once the larger pieces of the pie are defined, break it down into the daily tasks.  Use whatever means are available to you, to help to manage that. That includes understanding the types of content (above), as well as how you can post it (i.e. social media marketing tools). Also, incorporate how often you will check (social media listening) your social accounts, doing it frequently enough, but not too frequent.

In Summary

Once you set up your social media accounts and develop a management routine, schedule regular checks on all channels to maintain a steady presence.

Last, but not least, don’t be afraid to experiment with your social media strategy. While it’s a good idea to maintain strategies that work, don’t be afraid to think outside the box. After all, the essence of a startup is to solve problems in an innovative and efficient way. Just keep those eyes open and if there is a risk of burnout, step back, reassess, get feedback from the team, and find ways to automate, using those wonderful social media marketing tools!

Keep the daily to a minimum, with a view of the overall social media marketing plan, consistent with branding success, from a top-down global view. That keeps you on target while managing the load.

Featured image: 123RF

You like Instagram. At least, you think you like Instagram. You use it currently, or you are thinking of using it more often.

Image by Deborah Anderson from 123rf.com graphic (used by permission)

But, is it something that is suitable for business? How do you get some sort of ROI (return on investment) with Instagram? Fortunately, those answers are not as difficult as they may seem, but it is a matter of understanding what is available to you, both as an Instagram user and potentially as an Instagram advertiser (if you so choose).

The Confusion About Instagram Marketing

With over 500 million active users on Instagram (as of 2017), the marketing opportunities are endless. Yet, far too many businesses are not actively using this social network.

Just the other day I heard someone say, “Oh, I don’t post on Instagram. That doesn’t seem like an Instagram thing, and I want to keep my account true to Instagram stuff.” It actually makes sense. Or, does it? What does that mean?

“What Is In It for Us?” Says the Business

These days, businesses are almost forced to operate on a shoestring budget. That can be a good thing. There are many opportunities to advertise for free with this social media outlet called Instagram. You can think of it as a sort of free outlet for advertising.

Finding creative ways to get affordable advertising -DeborahClick To Tweet

But, at the same time, like Facebook and Pinterest, there are affordable paid advertising options available as well. Even with a modest monthly marketing budget, Instagram offers many self-service advertising options. One example is their three advertising formats, including video, carousel, and photo/image.

Four Benefits of Marketing with Instagram

Whether you are using Instagram as it was intended to be used (free, as a user) or you are incorporating the paid advertising into your business plan, it is still essential to at least understand Instagram, how it is used (from a user level), and how to market with Instagram (regardless of whether you are using the paid advertising or not).

With all of the benefits available with the free option, is paid advertising on Instagram worth it? Below are four benefits to consider, helping to answer that question.

Benefit 1: Connecting With Your Customers

While most people believe that social media channels like Twitter and Facebook are the best way to connect with customers online, you may be surprised to know that Instagram is the most active social media platform. As a matter of fact, a report from Forrester Research showed that Instagram generates 120 times more engagement than Twitter.

With such high engagement levels, Instagram is the perfect place to connect with customers, build relationships, and listen to your target audience’s feedback. Asking for people’s opinions is a great way to create a buzz about your brand. It sounds surprising, to “just ask,” but people are actually really responsive to that method, especially when they sense that you are sincere.

And, by all means, BE sincere. It probably is not that difficult, and your target audience can sniff it out if you are not being sincere, so sincerity first and then ask them for their feedback and you are likely to have some measure of success. And, you know what? You are connecting via Instagram!

Learn What People Like

Believe it or not, your target audience could already be sharing photos and talking about your brand on Instagram. This is especially true if your brand has a brick-and-mortar location where customers visit on a regular basis. You definitely want to be a part of that, right?

Benefit 2: Reaching New Audiences

Fortunately, it is fairly easy to find new content (photos, images) on Instagram. This is also the case with finding new businesses.

One of the best ways to do this is through #hashtags.

When someone includes a hashtag on their Instagram post, it automatically creates a link. And it’s through this link that you can see all of the photos that have used this hashtag. So, it is a good practice to learn about the popular hashtags and implement them in what you are doing on Instagram!

Benefit 3: Fuels Your Marketing Fire

More than likely, you already have several different creative skills and skill sets under your belt.

Since sharing content on Instagram is so easy, you can market your brand (and all of those skills!) simultaneously on other marketing channels. Simply go to your Instagram settings and enable social sharing to Twitter and Facebook, for starters.

Once enabled, everything you share on Instagram will automatically share on your chosen platforms.

Benefit 4: Generates Sales

Creating professional-looking images to promote your business has never been easier or more affordable. As a result, Instagram does more than increase engagement; it also drives sales. What does that mean? More sales mean increased exposure and that ROI that you were seeking!

If you haven’t tried Instagram yet, but you’re ready to get your feet wet, why not create your first Instagram post? Once you get into the swing of things, creating a social media calendar will help you stay on track when using your social media networks and publishing your social media posts.

Success is only a hashtag away!

Conclusion

So, what should we do? What did we learn from going through this list of benefits? One of my favorite tips is to just get out there and do it!

If you are new to Instagram, go introduce yourself, connect with others, watch what they are doing, and start engaging! Then, as you become more comfortable with Instagram, read some of the articles linked in this article and learn about using Instagram for your business marketing.

When you are ready, take the next step toward paid advertising. Just make sure you do it when YOU are ready for that step and not too soon. You have a better chance, as with anything in life, if you do it that way.

Don’t forget to come back and tell us all about your success on Instagram!

Without fail, there is at least one daily news broadcast that leads to a finger-pointing outrage every day. And, it doesn’t matter where you live, which political party you endorse, or what you had for breakfast. Across the board, emotions are stuck in overdrive. Or, at least they are if you let them be there, eh?

Whether it’s organizations, families, or individuals, political trends can impact every level of society. But, it isn’t just the human condition or the behavioral responses that are affected. Trends set forth by government agencies also influence the market conditions that ultimately affect that same consumer behavior.

It is almost like you get it coming or going. And, like Dr. Phil might say, it comes down to how you manage yourself. Regardless of what you do, there are still going to be the political opinions and essays. Some are definitely worth reading, for the education that they provide for us. Others may be worth holding off until your business is done for the day, or you have a moment to relax.

What Does the Topic of Politics Have to Do With Marketing?

Staying on top of the political trends at both the national and the local levels is essential when planning your advertising strategy. When a company decides to embrace a specific cause or take a political stance, it can significantly impact both market perception and the brand’s performance.

This is true of areas related to politics, as well. For example, Howard Stern has made his living (or at least part of it, it seems) as a “shock jock.” Knowing this about Howard Stern allows us to prepare and understand what to expect since he is known for his antics and shocking entertainment style.

There are times when society (or government agencies) may think that someone, in spite of how they may define themselves, has gone too far. Such is the case with a more recent incident involving Kathy Griffin. In that case, without casting judgment or opinion, the question could be asked whether it was intentional and part of her branding.

That is why it is so essential that each of us understands our own branding and marketing and defines it according to that derived definition. So, we start with these three steps…

Step #1: Know Your Audience

There is no denying that many times, in many countries, groups can be split on where their loyalties are, especially when it comes to politics. So, unless you truly understand your audience, taking any sort of political stance is a risky endeavor. And even if you think you do understand your audience, there is still a threat of someone thinking that your marketing strategy (involving politics) is unwarranted.

For some lifestyle brands, it’s normal to take a stance on the political front that specifically relates to that brand’s value proposition. Even if you think your audience expects this, you need to factor in a potential backlash from a broader audience who are exposed to the ads.

Before a consumer emotionally connects to a brand, he or she wants to know that they are in sync on important issues. Oh sure, there are likely those who don’t care, but you don’t want to lose the ones who do care just because you may be thinking of those who do not. Make sense?

The explosion of social media has given both consumers and brands the tools they need to connect on different levels. But, before that connection can happen, the brand needs to define their target audience. Fortunately, some of the same tools that are used for the engagement and building of that brand awareness may also be used for the research that helps to sculpt the definition of that target audience.

Step #2: Assess Your Corporate Responsibility

If a company wants to partake in a sort of political dialogue, or something similar, what is their obligation? Remember, corporate responsibility can differ, again, related to the brand definition of the company (your company).

There are so many issues to consider as the link between business and politics continues to become more customer-centric. Brand messaging is played and replayed in both conventional and social media outlets by consumers themselves.

Messages shared by consumers are either condemned or approved and then further exaggerated in self-righteous bubbles. And, it is not always predictable. It may be that something that you fear will be rejected is the very thing that makes you popular and causes your blog articles and social posts to go viral.

This is why it is so important to define your corporate responsibility, which is closely related to the definition of your brand.

For example, is your company known for its integrity and known for its honesty? If that is the case, then maybe you do not want to be offering to pay your vendors 10% of the contract price after they have already done the work. In this day and age, it is likely to get out, over the social media waves, that you do not honor your contractual obligations with other companies.

However, if your brand identity is to be known as a business shark, it may be that that behavior helps to encourage your brand identity and the awareness of your existence, as it polarizes those who hear about the behavior.

So, how would you define your corporate responsibility and how does that relate to your brand identity?

Step #3: Weigh the Pros and Cons

Before taking a political stance, brands and marketers alike need to accept the possible risks of their actions. Weigh the pros and cons before thrusting your brand into a world where you don’t have complete control. This is especially true of the controversial view, but it can also apply to what would seem to be the safe route.

Using the example, above, about a company view of integrity, it is possible that some people will choose not to use your company because you are “too good.” In other words, there is not enough nasty in your brand identity.

That does not mean I am endorsing that view, but there are as many views and perspectives as there are stars in the sky. The main thing here is to understand that not everyone is going to see it the way you do and that is ok. Simply weigh those possibilities, as far as pros and cons, so you are not caught off-guard.

If brands are willing to venture into uncharted political waters, they need to protect their core values. Unfortunately, many brands start playing politics for the wrong reason. They aren’t taking a stance to uphold their core beliefs. Instead, they are simply looking to boost sales and gain exposure. Sadly, this is nothing to salute.

In Conclusion

The key thing to remember is to be true to yourself, whether you are the company that should be known for its integrity or the company that wants to go down in history as the most offensive shock jock ever.

It is also helpful (and almost essential) to ensure that you have defined these areas, including your brand, your brand messaging, and the three tips above, as soon as possible. If you need to post a sticky note on your monitor to remind yourself who you are and what your brand represents, then go for it!

You look around and you see that times are different. The soup line has become popular again. You are thankful that you have not had to resort to it personally, but you see that there are those who could benefit from a bit of kindness and some available cash assistance. It seems that regardless of the statistics that make it to the six o’clock news, there are quite a few who end up in the unemployed or underemployed category.

However, there is good news. Even if life does not present itself in the traditional manner, there is an equal playing ground on which all people can play. That is, the internet.

What is the cornerstone or building block of that same internet? You guessed it. It is the website.

A Website as an Investment

In this day and age, a successful website is one of the best investments that any individual, small business, or company can make. Whether your business is based on the internet, necessitating that website, or your business is offline, the website because as essential as the four walls of the building that houses your office.

As we said, in today’s economy, a viable, well-functioning website is literally one of the best investments that any company or business owner can make. And, reaching the level of definition of “well functioning” can be something that is attainable by the masses. A little concentration here, a little strategy there, and you have that website that is needed.

You can build it yourself. You can hire it to be done for you. You could meet somewhere in the middle with a starter site that morphs into the professional site that it deserves to be, as you increase your profit margin.

Much like the 1989 Kevin Costner movie hit, “Field of Dreams,” you build it and they will come. But, that does require some effort on your part and that of your team. Fortunately, with some ingenuity and that know-how (not to mention good ole’ fashioned grit), you too can be a success.

The Challenges that Face the Internet Moguls

With all of the changes in search engine optimization (SEO) logic, presenting us with varying algorithms from competing major search engines, it is sometimes difficult to keep up with the website and what one is supposed to do to keep it at the top of the rankings.

Some companies created a website five or ten years ago and have not updated it since then. Others find that they may be continuously tweaking their website.

There is a balance between the two. We have found that updating your website on a regular basis is essential to staying relevant within the industry. With that in mind, here are some of the best tips for recreating your website. This doesn’t mean that it has to be from scratch. It also doesn’t mean that we have to hit an obsessive-compulsive disorder (OCD) level of tweaking, but a good goal is to ensure that we are driving quality traffic to your site.

The Consideration that Leads the Pack

Before we even get into the three strategies for today’s website improvements, let’s talk about one of the most important things to keep in mind. That is, the foundation of your website house. That is your hosting!

Without a good foundation, and selecting a host that will serve you, as well as your site, well, your house is going to crumble. In other words, there is no site. So, before we improve your site, let’s make sure that that hosting provider has some of the basics, like:

• exceptional customer service;
• exceptional “uptime” like 99.999%;
• the knowledge to comprehend what needs to be done on the server;
• high-quality system administrators;
• creative hosting packages (i.e. a WordPress hosting package);
• SSL (definitely needed these days, with Google’s requirements);
• And more…

When you have ensured that you have chosen a good, solid web hosting company, it is time to make your own website or in some cases, improve on the site that you have, which is what we are discussing in these three strategies.

Strategy 1: Add Images and Videos

Many people today want to look at images or watch the videos while on your website. They may not want to leave the site and visit places like YouTube or Vimeo to view the videos there.

This is actually good for you because you want to keep those visitors on your site!

If you lack these sources of entertainment, you should consider adding them. Fortunately, it is not very difficult to do so.

Take YouTube as an example. If you find a video that you want to feature, preferably one of your own, all you need to do is use the Share > Embed feature to place that video within a post on a WordPress site. And, in some cases, simply typing the YouTube url/link will produce the video. It doesn’t get much easier than that and it is certainly easier than it used to be years ago.

According to the experts, it is vital to start adding these engagement components as soon as you can, along with other types of website content necessary for any modern website. And, don’t limit yourself to just the images and videos. Think to a wider capacity. Include podcasts. Include SlideShare presentations and include infographics, to name a few.

Many people are excited about all of the new options for adding engaging content to their sites. If you feel like it is too technical for you, there are plenty of tutorials, how-to articles, and informational videos online on how to easily execute this. Fortunately, all you need is an ability to search on Google.

Another example is adding your own tutorial to your own site. You could choose to demonstrate to your readers how they can implement some new feature on their website. Or, maybe your niche includes a particular product or service, in which case you could turn that into a video demonstration or how-to article.

Not only will this type of content interest your readers, but it is sure to drive traffic to your site, but you will be helping those who visit your site, as well. This helps to establish yourself as an authority while building up your loyal fan base, as well.

Becoming an authority on a subject is a great way to build that loyal audience and it will certainly contribute to your success over time.

Strategy 2: Generate Quality Content

Without a doubt, a vital aspect of a successful website is having quality content on your site. We have already suggested some of this type of content in our last strategy idea.

Over time, quality content will improve the search rank of your website more than anything else. Although things like keywords are important when generating content, it is much more important that the content is something that people want to read. Why? It is more likely to gather links that way. Your readers enjoy it and authors will want to link to these high-quality articles in THEIR articles.

In addition to the exposure and branding (including linking) benefits, many of the search engines track how long readers stay on your website. The longer visitors stay on your site, the more your site improves in the SERPs for various keywords and terms.

Think outside the box and include different types of blog posts.

In some cases, website owners have too little content on their site. In other cases, they may have content that is old and the search engines are recognizing that fact. In either of these cases or similar cases, the fastest way to improve one’s search ranking is to rectify the situation with newer, relevant content.

It may take a while. It may take hiring some quality (and influential) writers. But, it is worth it in the long run. Isn’t your site worth it?

Strategy 3: Use Blog Sponsorship Wisely (Reduce Ads and Distractions)

Sometimes website owners feel like ads are a good way to make money. However, unless you have millions of unique visitors per month, the money made off of ad revenue is not necessarily enough to pay the bills. This isn’t always true, as properly planned blog sponsorships do succeed in launching the site into a realm of success.

This needs to be handled with care.

Too many advertisements and those that are not relevant to the site could cheapen the site and cause that length of time on the site to adversely affect your statistics (as in too low). Instead, find advertisements; affiliate programs, and related programs that compliment the content of your site. In that way, you are adding value to your site while earning a few bucks on the side, with blog sponsorship.

In Conclusion

Overall, a website is a great tool to help your business stand out from others and advertise that you are the place to be for your niche. So, let’s start now. Let’s make it the best that it can be, and watch as our success surpasses our objectives into the next year.

Positive customer experiences are imperative for customer retention. It is also essential for increasing brand awareness and differentiating your position in the marketplace. But how does one accomplish this in today’s competitive market?

The answer is simple: added value.

What is Added Value?

The concept of added value is so simple. In spite of that fact, it seems to elude many business owners.

How about this…?

Think of your customers as a sort of precious metal. How would you treat your precious metals? For example, a wedding ring, a favorite diamond ring… Do you throw them aside with the used tissues, or do you treat them like they are special, giving them that extra special treatment and storing them in a special place?

In the same way, you need to treat your customers in a manner that is extra special and give them an environment that is unique and special for their needs (and wants).

Like we mentioned, in spite of its seeming simplicity, businesses seem to continually overlook its ability to convert leads into returning customers. Added value is merely something you give to your customers. It is something that your customers will feel is of high value, yet is of low cost to you.

But, remember, low cost is not the same as used tissue. There still needs to be the value of precious metals even if the cost of what you are providing is not expensive to your budget.

Here are three ways to create added value that can be easily implemented within most marketing strategies:

Tip #1: Put Yourself in Your Customers’ Shoes

The fine art of creating added value starts with the ability to see your business through the eyes of your customers. This includes being able to see your business from the perspective that your new customers have, as well as those customers who have been with you for a while.

By now, I am pretty sure you have defined your target audience. And, if you have been privileged enough to bypass the step of defining your target audience, but have a list of loyal customers, you can reverse-engineer the description of your audience based on your customer list. Part of this is the process of defining customer personas.

Now that you have your personas defined, consider what’s important to your target audience. At the same time, consider how your product and/or service would benefit them.

How can you solve your customers’ problem? How can you help them overcome obstacles or enable them to do their job better?

The answers to questions like this will help you develop a list of ideas that would be considered products or services that add value to what you offer.

Too many business owners miss the boat by focusing on the features instead of the benefits. Shifting your focus to providing services that hone in on your customers’ wants and needs builds trust. You need to stop selling and start helping.

Tip #2: Consistently Work to Improve Customer Satisfaction

Lack of customer satisfaction is a surefire way to keep customers from returning.

Businesses who create unforgettable customer experiences are far more likely to receive word-of-mouth referrals, positive reviews, and higher retention rates.

We know this from experience. When we were in the domain registration and hosting business, we were the top reseller for our primary domain registrar. Why? We were known for answering support requests within minutes, possibly even seconds. This pleased our customers and they made referrals that became the basis of our success and growth.

The question is not what can this customer do for me, but what can you do for this customer? By building a memorable customer experience, you’re able to develop relationships with them, so you can connect on levels that surpass simply getting the sale.

Tip #3: Make it Memorable

Creating a memorable customer experience begins with a model, and your model should aim to deliver nothing less than an intangible value that can’t be sold. This includes attention to detail, personalized attention and demonstrating genuine concern towards any issues that arise.

Your goal should be finding out any problems that occur before the customer complains. And what’s the best way to accomplish this? Simply, asking how they are doing usually does the trick. This small act of kindness goes a long way to instill good faith and trust from both current and prospective customers.

Hey… we know that from experience! It works! So, now, armed with some rudimentary tips, go out and make it happen for you!

For many people, the line between their personal and work lives becomes blurry at times throughout their careers.

Image by Deborah Anderson from 123rf.com graphic (used by permission)

One of the most common ethical issues that people face today is whether it is ok to use their personal cell phones for work on behalf of their employers.

It is inevitable that you will be faced with this choice. Without a doubt, it is a good idea to evaluate where you stand on the issue and also understand its benefits. Why?

There are actually quite a few advantages for both the employee and the company when a worker uses a personal cell phone in an employer’s corporate environment for the company’s purposes.

Here are some of the most important facts to know about using your personal cell phone at your employer’s request.

Less Confusion

There are some people who have different cell phones for every area of their lives. This is probably not good for several reasons. First of all, it creates a lot of confusion in your life and makes it tough to stay organized.

Believe me, I have been there and I only had two phones. Fortunately for me, they looked very different. Otherwise, it would have been an impossible situation.

It is still not advisable to have more than one phone—if you plan to maintain your sanity that is. Quite simply put, it is just difficult to keep up with all of your different phones.

Some companies require their employees to have a work phone and a personal cell phone. There are times when you might not have the work phone available and you have to use your personal one for work purposes.

Instead of worrying, use this as an opportunity to show your boss or work peers that you can be flexible. You are looking for the positive side in the situation.

Information Logging

Many times people are more comfortable with how their own cell phones function. They understand the features of their personal phones.

And in those cases when they do not, they might be more likely to spend time learning the new functions because they are paying for the phones.

Also, it is likely that they have chosen their own features and services and are doubly invested in that decision-making process (money and choice).

But even with a personal phone, people might come across something when they are not at work that they need to record to retrieve later. This could look like notes, pictures, or sudden ideas that they want to present to their bosses the next day.

Realize the benefits of using a personal phone for your employer -DeborahClick To Tweet

Instead of passing up the opportunity because you only have your personal cell phone, go ahead and collect the needed information.

This is a great way for you to make a positive impact on your job, especially when you’re experiencing an awesome brainstorm that hit you during your off hours!

Less Expensive

Many companies are trying to do everything that they can to save money. In the current economic climate, businesses are often having trouble staying profitable. It is always a good idea for companies to cut expenses where the costs are not adding value.

From a company perspective, it is less expensive to let employees use their personal phones for work and not to pay for a company phone. Over time, these small savings will add up to something big.

How Do Companies Do It?

Having worked as head of the technology department at various firms, and most notably financial firms, I have some experience in the budget area on this one.

The easiest way to implement personal cell phone use into a corporate structure is to put allowances into place. Doing so is similar to the per diem process for those who travel on behalf of their companies.

In this case, employees receive a certain allowance in order to use their personal phones for company business when the need should arise.

Another way to provide compensation is to have the employees expense the usage. What this entails is for them to export their phone bills (i.e. to an Excel spreadsheet).

They then highlight all of their business calls and calculate what percentage of usage those calls comprised, compared to the overall usage of the phone. The company is responsible for that percentage of their cell phone bill.

The second method generally proves too complicated for most employees. Or they do not revel in the idea of that much math.

The first method, providing an allowance that can help alleviate the phone usage costs, is a much more amicable solution.

So what is the next step? If you happen to be in charge of deciding whether or not to allow personal cell phone use, there you have it!

If not, bring the idea up to your boss. Maybe you can get a promotion for having such an awesome idea for saving your company’s money.

P.S.—For those of you who run your own small business, this is also a consideration for you when you add members to your team.

Consider the benefits of implementing the allowance program and singing its praises. Then you don’t have to worry about the hassle of purchasing phones for all of your contract employees if that was the road you were headed down. Problem solved!

http://www.dragonblogger.com Gadgets, Video Games, Blogging Tips, Technology and Giveaways Wed, 12 Jul 2017 23:39:35 +0000 en-US hourly 1 https://wordpress.org/?v=4.8 http://www.dragonblogger.com/wordpress-4-8-beyond-widgets-galore-much/ http://www.dragonblogger.com/wordpress-4-8-beyond-widgets-galore-much/#respond Sat, 17 Jun 2017 17:53:34 +0000

WordPress 4.8 and Beyond! (Widgets Galore and Much More!)

You have been using WordPress for quite a few years now. In fact, you are so accustomed to using WordPress that you are not sure how long you have been using it… exactly. And, it isn’t difficult to swap the word website with WordPress, thinking they are one and the same. You would not be […]

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You have been using WordPress for quite a few years now. In fact, you are so accustomed to using WordPress that you are not sure how long you have been using it… exactly. And, it isn’t difficult to swap the word website with WordPress, thinking they are one and the same. You would not be far off in your assessment and you are right there with the rest of us!

WordPress, in its core form, is free. That is something that should excite us but something we sometimes forget. It is almost like we expect it and so, of course, it is free, right? Yet, when you lift up the hood to see what is included in WordPress and think about it, it really is phenomenal when you consider all that we get with WordPress.

Hey, even going back to version 2, it was amazing. This is especially true if you consider that back in the dark ages, we all had to code our sites from scratch or hire someone. Now, even the least technically-minded individual has a chance with the simplicity of WordPress. I’m not saying it is simple, but compared to hand-coding, it is simpler than it used to be in the pre-WordPress days.

Now, it is not unusual for there to be generous strides forward in the development of the WordPress core, but we are seeing some really innovative moves with this 4.8 version that has arrived.

We are going to take a quick tour through those innovations, but first, let’s cover a section on prerequisites, eh?

Prerequisites for a Valuable WordPress Experience

The knowledge of prerequisites is needed, even when it is not the most fun topic.  Unfortunately, we sometimes do not realize it until we hit a bump in the road.

The reason it is foremost in my mind is that I HAVE hit that bump. Yes, me. Even though I know better, I am capable of getting so excited that I move forward and I don’t realize that I have not covered all of my bases.

A Hosting Provider that Meets Your Needs

First of all, you need to select web hosting that meets your needs.

What are your needs? Ok, let’s use technology as an example. Your needs are sure to go beyond a simple assessment of technical skill, but let’s use that one to give you an idea of performing your own analysis.

Ask yourself the question of how technology savvy you are. Are you pretty technically-minded and only called a support team once every ten years? If so, score yourself as a ‘10’ on a scale of one to ten.

Or, are you the type that would be content if you were intravenously connected to the support team 24/7 because you need that much help with your technical hosting needs? That is ok. Hey, we all need help somewhere, right? But, if that is the case, score yourself at a one on the scale.

Analyzing It

Now, looking at your scale, if you are somewhere near 10, then maybe support is not the most important. For those types of people, things like command-line access is more important (I only know because that is the type of person I am. I would “die” if I did not have command-line access to my servers at all times.)

If you scored closer to the one on that scale, then that 24/7 technical support should be high on your list of requirements. Also, it isn’t enough that there is the support, but you need to have knowledgeable support. The best way to test that out is to actually ask them a few tricky questions and see how they do. Are they friendly? Are they warm? Most importantly, do they truly know what they are talking about and does their advice work? How long do they make you wait? This is just a sampling of the questions you should consider.

A Hosting Provider that is Familiar with WordPress

Ok, I’m being kind, by using “familiar.” You actually want to find a hosting company that would qualify as “rock stars” when it comes to dealing with WordPress.

Keep in mind that the hosting company is not necessarily your personal technology team, but they should be able to handle the basics when it comes to things like WordPress installation (if that isn’t already handled by a handy dandy button in the control panel).

Use a similar process of questioning the team/company to see if they measure up to what your expectations are, in the area of WordPress hosting. If you are not sure, consider some WordPress forums and see what ideas pop there. Also, check out the WordPress articles here on Dragonblogger.com.

Prerequisites on Your Server

For all intensive purposes, this is something handled by your hosting provider. However, even if it is handled by your hosting provider, you will still want to be aware of it so that you can ask the right questions.

This is an area where I think it would be least confusing to send you to Google to search. Why? I am concerned that I could take you on a tangent if I break down every possible scenario when it comes to server requirements.

That said, I do want to give you one morsel since I have run into it. For example, if you PHP is not up to the current version, it is possible that your WordPress will not run as smoothly.

Let’s stop for a moment. It is possible you can skip the rest of this section.

So, if you do not know what PHP is, but your hosting company meets your needs with customer service, simply ask their support team if the PHP version is current. Let them worry about it.

If you are the type, like me, who manages his or her servers, then you probably already know what PHP is and are already Googling, if you haven’t already taken care of it.

Explaining It With a Car Scenario

Let’s say you are planning a trip from New York City to Los Angeles and you are going to road trip it. Let’s say you find a pink 1965 Mustang V8 with no A/C. It looks great. But, can it handle the road trip? Can YOU handle the road trip (with no A/C)? You would probably be better off either upgrading the car (to one with A/C, which I hear is not done easily) or simply going with a vehicle that is closer in age to 2017. Upgrading that car, as “pretty” as it may be, is like doing brain surgery with pencils (thanks to my hubby’s description).

How does this car scenario relate to our topic of PHP?  If the server is not ready for WordPress, we don’t blame the WordPress, instead, update PHP (a.k.a. call your hosting provider). In the same way, don’t blame the pink car, just tuck it aside and use one of its younger (much younger!) cousins for the road trip.

Enough geekspeak… let’s get to the fun stuff with all of the new things that come with our WordPress 4.8!

WordPress 4.8 and New Features

There are so many new features in WordPress 4.8. For an official list, visit the WordPress 4.8 feature list. Then again, you can stay here, reading this article, and see the same list J

Ok, so it is not entirely about widgets, but there is a lot to discover in the new widgets that are included in this 4.8 version.

Before we start, let me say that for those of you who depended on widgets that allowed you to insert code into your sidebar, life just got easier! Plugins like WP PHP plugin, even though it has not been updated for two years, have helped some of us to do things in WordPress that were not possible before this. But, now, your problems are solved (even the two-year wait) because it is “in there” when it comes to WordPress 4.8. And, you know what else? You don’t have to be a coder to use it!

Image Widget

Previously, we either had to use an HTML or PHP widget to add code that would trigger an image in our WordPress sidebar. Then, there were some plugins that would allow limited functionality in that department, even the image insertion itself.

But, there were two problems with that:

• We were dependent on that plugin, even if it was free.
• In some cases, we needed to be coders to understand what to do. Add to that the accidental process of turning the plugin off and then seeing the messy code on our site because we turned off the “code” widget that was feeding it!

Well, cross off those two problems because now you can add the image without knowing code. It is as simple as adding an image to your blog post.

Think of the possibilities! You can add your headshot or even a recent event. Make it pop up there as if it is automatic! (And, without pulling your hair out doing it!)

Using this image widget, you can upload an image or you can add it from your media library in WordPress. For most of you, that is a process with which you are already familiar.  That is the functionality allowing you to add the things like links, captions, and other WordPress functionality. Be sure to check out the video, above, to see how this will simplify your life!

Video Widget

Video is super popular these days. It has always been popular, but it is accessible for non-professional, non-videographers, to join in on the fun.

This means that you need a place to put it. And, why not utilize the accessibility that the WordPress 4.8 version offers you!

While it is still advisable to load your video from a video site like YouTube or Vimeo, you have the ability to do it from your own site. Just keep in mind that if you are low on space, with your hosting plan, that YouTube (and others) may still be the best option. Even when size-reduced, videos use needed hosting space.

Similar to the Image Widget, the Video Widget allows you to upload a video or load it from your WordPress media library.

Audio Widget

Just like video, audio is also gaining in popularity.

Oh, we always had music, but now we have this popular activity called podcasting!

It used to be a chore to find a place to properly host podcasts (yes, there are differences, but I’ll spare you for the moment). Whether you are doing it the “proper” way or not, you can throw that podcast up on your site with an ease that was not available in earlier versions of WordPress.

Again, you can add it through the upload process or the media library. And, you can embed audio from another (external) source. These options allow you a flexibility that frees you up to do what you do best, whether that is the podcast itself, writing your next blog post, or another activity that defines the spectacular you.

Rich Text Widget

As we mentioned at the beginning of this section, adding rich text used to require another plugin. Ok, so we were talking about images. But, the same thing goes here. Now, you can have rich text without having to code it into another plugin.

Isn’t this something that you have been waiting for for a while? It is like having a mini post capability right there with the widgets!

And, this may help you in other areas, such as the quantity of plugins you need.

If you had to add a bunch of plugins to get the functionality that you wanted, namely rich text, you can now do it with this improved WordPress functionality. If you are able to turn off a couple of plugins as a result, it means that you may be coming closer to your goal of a faster loading website. No promises, but a step in the right direction helps, eh?

With this new text widget, you have the basics that are available in your post functionality (when in the “Visual” tab). This includes bold, italic, lists, and links.

Are you a code geek? You can still add HTML manually. J

Link Boundaries

Have you ever been frustrated when updating a link in your WordPress blog posts?

Some of us coders solve it with manual editing.  They edit links in the “Text” tab instead of the “Visual” tab in WordPress and use raw HTML code.

But, how is that fair for all of the non-coders out there? Quite frankly, it doesn’t seem fair.

Well, now life is fair. At least when it comes to those pesky links. Now WordPress has introduced “link boundaries” into the mix. This should solve the issue of added text ending up outside of the link, or linked as text (which obviously is not the link).

WordPress streamlines the process by adding this boundary to each of the links, allowing that editing process to focus on what it is supposed to focus.. the link.

Nearby WordPress Events Dashboard Widget

How many of you already participate in the WordPress community activities, whether online or offline group meetings?

Now, you can find out about these Meetups right within your WordPress installation!

This feature may not be for everyone, but for those who desire to participate in WordPress community activities, this makes life so much simpler!

Now, you don’t have to put sticky notes reminding yourself to check to see when the next meetup is occurring. It is right there, inside your WordPress dashboard!

And, you know what else? It automatically geolocates (with the correct settings and permission). That means that you don’t have to look through a list of possibilities, but can see what is happening right near you! How convenient is that?!

The Rest of the Added Features

Here is a listing of some of the other features that WordPress 4.8 includes (especially of interest to developers):

In Closing…

Ok, so what did we say in this article? Or, more importantly, what are the key points?

It boils down to two points. The first is to ensure that you are ready for all of this wonderfulness that WordPress 4.8 offers you.  For example,  hosting, prerequisites, handled by your hosting provider, etc.

In other words, do not take the museum piece car to use as your comfy road trip vehicle.

Secondly, check out all the cool stuff that you get with the free WordPress 4.8 software! And, for that, all you need to do is scroll up and check out the feature list and explanations

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Three Super Secrets Every Gamer/Developer Should Know

You love to spend your time gaming or any other hobby. It isn’t that you want to spend all of your time doing it (or maybe you do!). You like those moments of letting it all hang out and relaxing and enjoying yourself. But, sometimes, you feel a little bit like you should be making […]

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You love to spend your time gaming or any other hobby. It isn’t that you want to spend all of your time doing it (or maybe you do!).

You like those moments of letting it all hang out and relaxing and enjoying yourself. But, sometimes, you feel a little bit like you should be making money doing it, instead of just the pure fun, relaxation, and engagement you get.

Well, fortunately, there may be a possibility for both! If you are a gamer, it is likely that you already possess the knowledge of what people want when it comes to mobile apps, including the Apple iOS.

Before We Get Started…

Ok, I’m not here to tell you the exact steps to take, but I am here to share the general business overview, taking into consideration what you should evaluate before proceeding.

So, if you want the quick skinny on what you need to do, as it relates to the actual process of moving forward as an iOS application (game) developer, you may want to visit any of these resources:

Secret #1: You Can Make Money Doing Something You Enjoy

Yes, iOS developers do make money (as shown by the 2016 statistics for iOS developers).

Also, there are creative ways to monetize your app. Those even include figuring out how to include ads in your apps. Once you understand how to develop those mobile apps, adding the ads is just another step in the overall process.

Most importantly, at this step, is to realize that it is possible. To not start this process by telling yourself that you cannot succeed in enjoying life, and putting that enjoyment forward into a money-making venture of success.

Secret #2: Research is a Requirement

Research is crucial and should not be skipped. Oh, it is possible that you may only want to do some light research, but I am willing to venture a guess that there is a correlation between how much research you do and the level of success you reach.

Here are three things that you will want to research, at a minimum:

• What is involved in developing an app (including cost analysis);
• How much you can make, becoming an iOS developer (including the expense of learning it, if applicable);
• What your target audience and targeted app will be, for this first success.

It is helpful, as discussed in Secret #3, to understand the experiences of others, when it comes to app development. If you are a little “iffy” on the decision to move forward, this may be the difference between saying, “Yes! This is for me!” and opting for another route for your success.

Some of your research includes how to go about developing the app. For example, if your neighbor is the best app developer ever and is only going to charge you $20 (i.e. because he is already wealthy), take the shot and invest the $20!

This would come under the cost of development analysis and may help you determine whether or not to invest a few bucks in someone else developing the app for you or doing it yourself.

Again, this is all part of the needed research that you should go through before making final decisions, even decisions on resources.

Secret #3: Have a Sense of Reality

Just because there are articles on the internet that say it has never been easier to develop iOS apps does not mean that it is easy. (There is this thing called “superlatives” in the English language, but I’ll spare you.)

There is a helpful tell-it-like-it-is take on becoming an iOS developer from Engadget.com. Reading a real-life take on the topic, from someone who has been there and done that may help you to get that sense of reality.

Or, ensure that you already have a sense of reality.

Conclusion

When we started this article, we were sort of contemplating how we could find that balance between enjoying our gaming and also earning some money (even if it is just enough to pay the bills).

Fortunately, it is possible to have both! And, being a gamer, you are a step ahead of your peers because you likely understand those who use mobile devices even better than others.

So, what is the next step?

If this interests you at all, the next step is to take action, whether you want to start out on your own and figure it out as you go, or get closer to ensuring your success by taking a professional course. Either way, if this is what you want, go for it!

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Why DMCA Is Just What You Need to Get Ahead in Digital Marketing!

In today’s digitally obsessed world, building a reputable online presence is a must. If you are a blogger and at the same time you are the owner of small startup, you might not be able to afford to hire a digital marketing agency. You might not even have the time! So, how do eager bloggers […]

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In today’s digitally obsessed world, building a reputable online presence is a must. If you are a blogger and at the same time you are the owner of small startup, you might not be able to afford to hire a digital marketing agency. You might not even have the time! So, how do eager bloggers and entrepreneurs compete with little to no budget and even less time? When we boil away all the chaff, the answer really comes down to a case of doing it ourselves. Hey, it is what it is and isn’t that truly how you have gotten where you are today? That and a lot of passion, eh?

How Do We Learn (in our current culture)?

Not too long ago, my friend (and expert User Interface Tester and Designer) Kim Krause Berg posted a poll, asking people how it was that they learn new skills for their career or job. The options in that poll include:

• Online forums;
• Online class/course;
• Q & A software / app;
• Educational videos / tutorials;
• Books;
• Blog posts;
• College / University;
• Conference/ Seminar;
• Other.

Personally, I think I have tried a little of all of those options. What about you? By the way, I would love to give you access to the poll (and/or poll results) but the poll has been completed and is no longer available at the original link. However, if you want to check out Kim’s site and see what you can learn and apply to your own business and endeavors, you can visit her at CreativeVisionWebConsulting.com.

You know what the little hiccup is, in trying all these things? Sure it is great that most of them are free, but there is no connector between them. There is no proof that we attended or succeed. I mean, other than the browsing history, how do you prove that you watched a YouTube video and that you actually paid attention while watching it? You may know that you paid attention and that you learned something, but where is the proof, or at least proof that “looks” respectable to picky clients who have the money to pay you (not to mention moving your own business forward in the right direction).

That is where this thing called “Digital Marketing Certified Associate” (DMCA) and training comes to the rescue!

What About Certification in the Digital Market?

Years ago, even many years ago, it was all about SEO (search engine optimization). However, the world has been changing and a more accurate term is “digital marketing.” It doesn’t mean that SEO has completely gone away, but it is time, in our industry, to ensure we are on top of what it is that will give us the most success.

Also, remember that proof we were talking about earlier? With the option (below), there is a certification option to prove that you have the knowledge. That means that you get two things: the knowledge and expertise to improve your business; and the opportunity for proof to show to future clients to increase your success and business income (potentially).

Fortunately, a company called SimpliLearn has come up with a solution that fits the bill. It is the DMCA (Digital Marketing Certified Associate) training program that I mentioned above, as that solution that pulls it all together. That means that even if you only know a little bit and you want to fill in the gaps and learn more about digital marketing, you are all set because there is a training program that will get you settled in AND certified!

Ok, I Need to Know More About this DMCA…

DMCA is made for the digital marketers of today. Although you may already have a degree, there are many people who do not. Since there are no specifically targeted degrees for digital marketing (in many cases), gaining as much insight as possible is what will set you apart from your competition. That even includes the competition who already have their degrees and/or advanced degrees!

Why do I Need Certification?

This definitely is not the first time that digital certifications have been unveiled. As a matter of fact, there are tons of social media certifications, along with several content marketing certifications. Unfortunately, many of them have failed because they simply didn’t live up to the hype.

DCMA helps you to overcome the barriers that online marketers face!

Two of those barriers include:

1. The Educators — It’s no secret that a digital marketing certification course is only as good as its instructors. DCMA uses digital marketing experts who actually have that real world experience to back up what they are teaching!
2. The Practical Knowledge Factor – Many businesses are left frustrated after attending other online digital marketing certification courses because the courses are not practical enough. DMCA’s self-paced program allows you to learn at your own pace, so the need to “fit” it in your busy day no longer exists. Instead, you make the program work for you, not the other way around, which is what the failed programs were trying to do (obviously without success).

Looking to the Future (Marketing Your Expertise!)

Earning your digital marketing certification is only worth as much as potential employers or new clients want it to be worth. And although your qualification is priceless, it will not do you any good unless others subscribe to see it online. Part of this is about you marketing your expertise and how you earned that expertise.

Let’s face it, while it works for some people (like used car salespeople), going out and saying “I am an expert in XYZ” moments after they popped out of their mother’s womb, it is not really going to ring as true with most people. There just isn’t enough time for that credibility to have been earned or cultivated yet.

On the flip side, one doesn’t want to hide their skills under their hat and tell no one just how talented and skilled they are. There is a reasonable balance. Let it be known that you are knowledgeable, experienced, and certified, but don’t brag so much about it that people start to think you ARE that used car salesperson!

Need Some More Convincing?

Designed by experts, the Digital Marketing Certified Associate course is specifically created to help you fine-tune your digital marketing skills. You learn firsthand about the numerous marketing tools and how, in spite of their differences, those tools are there to help you create successful marketing strategies time and time again. Through real-life projects, you learn how to create your own marketing campaigns. With practice, comes success. As Malcolm Gladwell says, after 10,000 hours, you ARE the expert.

When This Course Was Designed, Who Was the Intended Audience?

The digital marketing sector is rapidly expanding and continually offering many different career opportunities. DMCA certification is specifically designed for these groups of people:

• Aspiring digital marketers just entering the workforce.
• Entrepreneurs who have great extraordinary ideas but need to learn how to execute them successfully.
• Seasoned marketers who want to stay abreast of the latest digital innovation and marketing techniques.
• And many more!

In Conclusion…

The digital marketing world knows no limit. And, that seems to only be increasing, as time moves forward. Those who stay on top of their game are the ones who will walk away with the biggest paycheck.

It is time.

It is time to actually let the DCMA help pave the road of success for you. So, what are you waiting for with this program? Have you signed up for your training and certification?

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Revolutionary New Golf Game Improvement Plan Through the Aid of Technology!

The game of golf is very popular the world, over, with many people participating in the game for fun, as well as its popularity as a professional (whether you are the pro golfer or you are the one who watches the pro golfers)! Whether the interest in the game started when you were a kid […]

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The game of golf is very popular the world, over, with many people participating in the game for fun, as well as its popularity as a professional (whether you are the pro golfer or you are the one who watches the pro golfers)! Whether the interest in the game started when you were a kid taking your shots at a mini-putt golf facility, or you were drawn to the smooth strokes of the pro golfers as you watched them on the big screen, as a game, golf has the ability to draw the interest of those of all ages, ethnicities, backgrounds, and cultures.

Enter Technology

We can all appreciate technology, right? Whether we are using technology to get the job done (yes, I mentioned that wonderful word, “job”) or we are using it for fun (like gaming), or we are using it for something we enjoy (as simple as hooking an iPod to a speaker system), the list can become extensive. One of these easiest ways to realize how much technology affects our lives is to try to imagine life without technology. Just imagine what you did the last time the power went out in your area. I tell you, I am about pulling my hair out after an hour of an outage. Fortunately, we have a few movies on the iPad, and we all huddle together and watch those movies until the iPad power runs out of juice.

Get the picture? Yes, we like/love our technology, no matter how we use it.

Now, picture this. For all of you who love a competitive game that involves the outdoors, like golf, picture the introduction of technology into the game. You are thinking, aren’t you? I can see those wheels turning, and you are starting to imagine what can be done with the combination of an outdoor game like golf (notwithstanding your WII games of golf and other non-outdoor versions) and the use of technology.

Enter the Company, The Golf Pad Team

There is a company out there, made up of golf enthusiasts, as well as technology enthusiasts, who have made the dream of the marriage of golf and technology a reality. More on that later, but this is a group of people who have done their research and made it a reality.

Get in on the action! There is a Kickstarter campaign for Golf Pad LINK going until around March 8, 2017. This is your opportunity to show your support for the game of golf and the innovation that technology brings to golfers everywhere at Golf Pad LINK – automatic golf game tracking DONE RIGHT.”

I love golf, but I am not an enthusiast (yet). However, I am a technologist, and I am pursuing my Ph.D. (in an unrelated field, to be transparent). There are two things that I can say before we start talking about this specific awesome technology, based on my own background.

First, as a technologist, this is so cool that yes, it could turn me into a golfing enthusiast who visits the greens (is that the right term?) weekly, myself! And, I’m not your fair weather technologist, I am seriously into technology (why do you think I love Dragon Blogger so much!).

The second part is that as a Ph.D. learner, we are forced (ok, that isn’t a nice word).. to put a lot of work into research. I have learned to actually love it. I know. That is strange. Nonetheless, from that standpoint, I can say that the Golf Pad Team has done it right! As we get deeper into this discussion, you can see for yourself where they have done their research and applied it in all the right ways.

Let’s Get Warmed Up When It Comes to Golfing Improvement

The Golf Pad Team is not new to the world of technology innovation in the world of golfing. Simply take a look at the YouTube video, below, called “Tracking shots with Golf Pad GPS.”

It makes sense, doesn’t it? The idea of using GPS to know where your golf ball is, where it has been, and through the use of technology, where it is likely to go is a really cool concept, and it makes a lot of sense!

For more information on this technology, you’ll want to visit the Golf Pad Team and venture further, in understanding the Golf Pad Tags, or “smartening up your clubs,” as the team puts it.

The whole concept of the combination of the technology of GPS and Golf Tags that insert easily into the golf club(s), without damaging them, is already taking the golfing industry by storm. It is already an option to use to improve your golf game and become a better golfer faster! The technology was very well received in a previous Kickstarter campaign when The Golf Pad Team introduced it. The newer Kickstarter campaign, for the LINK technology, demonstrates that happy golfers are coming back for more!

The Next Generation in Golf Technology

So what is all the hoopla? Well, part of it is what has already been created (and available for you, in either the color black or the color blue). Those are the “Tags” that we mentioned.

The other part is what is coming your way.

With Golf Pad LINK, your golf strokes will result in statistics that are practically guaranteed to improve your game. The Golf TAGS (mentioned above) that are inserted into the end of your golf clubs are simply tapped against a sort of receiver (the LINK) that registers that you are using that club and getting ready for that stroke. You tap the chosen golf club at each golf hole to sort of register it and get ready for the reading.

It is compatible with the Android devices, and you do not have to have the device in your hand while you are golfing (with LINK, since it attaches to a belt, etc.)! All you need to do is tap that golf club and play the golf game. Then, as you review the incredibly thorough, detailed results, you can see where you need to improve your game.

Ok, at first, I was thinking that the LINK was only compatible with Android and I had a response ready for you. Here it is… Another thing that is nice about the Android is how affordable it is! Yes, I digress a bit here, but seriously, even if you are a Mac/Apple user as I am (did you note the mention of the iPod, above?), you can probably still add that Android device to your stable of devices. I have. I think I might have about three Android devices in the household and they do live happily ever after, even with the Apple devices sitting right next to them.

But wait, I have good news for you fellow Apple users! LINK is iPhone compatible! That says a lot. So, even if you are not an Apple lover, you have to admit it is pretty cool that the Golf Pad Team has thought of everything, even us Apple lovers. It says something about them, their research, their thoroughness, and the overall caring attitude that they have about including the masses.

Now, the best way to see the LINK in action is to watch this YouTube, below, and the opportunity check out how easy it is to use this technology! Also, read all about the LINK on their site.

In Conclusion

If you are a golfer (or soon to be a golfer) and you are a technology enthusiast, these really cool “tools” were made for you! Impress your friends with the stats! Even if your friends are not there golfing with you, you technology lovers can post your stats on your site (or blog post) and brag about how wonderful you are doing. Add a YouTube video or two, and you have it!

And, for any of you who are not enthusiasts in either of these areas, you are not out of the game. In fact, this product is your opportunity to be in the game! I know I’m on my way to read more about it and guess when hubby and I will be doing this weekend!

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GetResponse and Their New Marketing Automation

If you’re looking for an unbiased, in-depth GetResponse review (even though I personally love GetResponse), you’ve come to the right place. I even solicited assistance in ensuring that this review is unbiased, in spite of what I have already said (in favor of GetResponse) in these two other Dragon Blogger articles: Unique Factors in a […]

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One of the most fulfilling things that you can do as a small business is to find a way to give back. Oh, you already thought of that? Good job!

Image by Deborah Anderson from 123rf.com graphic (used by permission)

True, there are some companies for which charitable giving doesn’t matter. But often times, people are interested in looking into doing some sort of giving back, volunteering in their communities, or some sort of philanthropy. It is just that either they haven’t directly thought of doing so or they don’t know how.

Small Biz Trends found that many small businesses desire to give. Granted, maybe those who like to give are doing so in the area of responding to these types of surveys.

But it could also be argued that those who are giving become too busy to respond to surveys. So I’m going to take the results that Small Biz Trends found at face value, eh?

Either way, it is encouraging that there are generous individuals and businesses. You are not alone in a desire to give back to society and to your community, especially as a small business or freelancer!

Three Ways of Giving Back

There are many different ways that you can give. As we mention in our conclusion, you are not limited by the following three categories. That said, they are common methods, so that is where we’ll start.

Giving from Your Wallet

When you think of “giving,” what comes to mind? Many people think of giving in terms of money. That is typical. It may not have been the answer that you gave to the question, and that is ok too.

These days, it is fairly easy for the giver. This is not to say that it is easy on some people’s pocketbooks. It is easier considering the dawn of the internet.

In years (and centuries) past, charity was a matter of taking the money, sometimes in cash form, to the place where you were giving. Sometimes people give at their local churches or synagogues.

Sometimes, non-church goers give at corner charities. You have probably seen the Salvation Army bell ringers around the annual holiday time, eh? Those are opportunities for you to give cash at a convenient location.

You can look, and you will find places to give to the community -DeborahClick To Tweet

Going Deeper

However, that convenience only goes so far. It requires that you have cash on hand and that you are at a location where you can give. Or it requires that that location takes credit cards or checks and that you drive to wherever you need to go.

Fortunately, everything has become more convenient with the internet. Now you can give from your PayPal account right on the charity’s website!

What about the entity that is trying to sponsor a charity or become a charity? This is where it gets tricky. If you want to become a charity to receive monies for some cause, you need to do paperwork to ensure that you will be legitimate.

As a giver, there is also the concern over whether that internet convenience is a convenience for a scam or a real charity.

In either case, “Buyer beware.” Be careful where you get advice if you desire to become (or sponsor) a charity, and be careful to whom you are giving money if you are the giver. Do your research!

Volunteering Your Time

Another way of giving is to give of your time and energy.

Some school districts have started community service programs to help kids learn how to give. I think these are great projects.

This strategy teaches our students the value of giving, and it also demonstrates how easy it is to volunteer time.

In our case, our kids helped out at a food shelf, where they were able to greet people and provide them with meals. I have seen the benefits of that education, and the kids are still seeking to help others.

The school provided a list of places where kids can volunteer their time and energy. And even moms, dads, friends, aunts, and uncles can join the process. Local charities can ask to be listed so that they can obtain the much-needed help that they require to keep functioning.

How about starting your own program if your local school district does not already have it covered? And even if the school already has one, maybe there is a way that you can volunteer your time in expanding the reach of a similar community program?

Giving Your Resources

Maybe you want to coordinate your resources. Even the location of your office can be something that benefits a charity, and vice versa.

As an example, maybe your office happens to be located near what is sometimes called a “Goodwill” center or a “Thrift Shop.”  These places receive your unwanted items.

They sell them to others, giving that profit to charities. Or they simply give them to people in need. You will definitely want to check out your local center to ensure that it is handling the resources properly.

This is another opportunity to give.  If it is close to where you work, it hardly interrupts your day at all. You could even offer to help friends and neighbors. They could drop off their items at your house and you can volunteer to make the drop for others as well.

In Closing

Just because we listed three different ways to give doesn’t mean that you can only give within those categories. As an example, when I was looking for charities, I didn’t find any that would even return my calls.

This was surprising, considering I was offering to give from concert profits as the #1 jazz singer in Los Angeles. So I started a benevolent campaign called “5 Hugs a Day.” It may not be a charity, but it is a way of giving back.

I even had local teenagers volunteering to wear sandwich boards to advertise the campaign.  We promptly suggested that we not do that as “hugs” could be misconstrued.

If ordinary people can do it, you can too! Just let your creativity suggest some ideas. Then reach out, ask questions, and move forward!